A great intro for practitioners in the field of analytics beyond the Web. Been working with analytics in one form or another for 15 years and still learned some new stuff, but also helped me to soften up my impostor syndrome, thanks Brian. I don't know why this comes as two ebooks Alex rated it really liked it Mar 15, Tom rated it it was amazing Oct 10, Stephane Hamel rated it it was amazing Jul 03, Andy rated it it was amazing Jun 24, Frank Jansen rated it really liked it Mar 09, Kim Ford rated it liked it Apr 09, Prateek Gupta rated it really liked it Oct 25, Deepak Mittal rated it really liked it Oct 25, Michael Hayes rated it really liked it Oct 31, Jolien Boot rated it it was amazing Feb 05, Frank Jansen rated it liked it Apr 24, Tsavo Neal rated it really liked it Jun 11, Tom Tao rated it really liked it Aug 27, Ridley rated it it was amazing Jan 30, Henri rated it really liked it Aug 20, Joann Thornby rated it it was amazing Jan 05, Joe rated it really liked it Jan 18, EduardoSerenato rated it it was amazing Oct 05, There are no discussion topics on this book yet.
ISBN 13: 9781910591000
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Successful Analytics: Gain Business Insights by Managing Google Analytics
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Top Three Take Aways 1. This book is about using Google Analytics in an enterprise environment - to embolden your organisation to actually use its data for important decisions - that is, not just be a hit counter. This book is about team work - providing the methods and processes to bridge the often daunting gap between practitioners and senior management. This book is about data trust - helping you ensure you have the best data quality so the rest of the organisation can trust and rely on it. Convert currency.
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